Using an Appropriate Framework of Analysis, Briefly Summarize

THIS CASE STUDY IS AVAILABLE FOR YOU TO WRITE UP AS YOUR FIRST ASSIGNMENT IF YOU WISH. SEE DETAILS OF ASSESSMENTS IN THIS MODULE STUDY GUIDE. Ready meal manufacturers ready to respond to a changing marketing environment CASE STUDY FOR DISCUSSION IN WEEK THREE It is often said that ‘we are what we eat’, but it can also be said that what is on our dinner plates reflects the broader marketing environment. One big change in recent years has been the growing demand for ready prepared meals brought from a supermarket.Previously dismissed as unpalatable and a poor substitute for ‘real’ cooking, their sales have grown rapidly in recent years in many western developed countries. An analysis of the reasons for the growth in the ready prepared meals indicates the effects of broader factors in the market environment on the size of a particular market. The research company Mintel reported in 2007 that the market for ready meals in the five largest European countries incr eased by 5% between 2006 and 2007 alone to reach â‚ ¬8. 4 billion.Moreover, it predicted a further 18% growth to reach the â‚ ¬10 billion mark by 2011. In the UK, the market was worth a total of â‚ ¬2 billion, with a much higher level of sales per head of population than in France or Germany. Intel predicted that between 2006 and 2011, UK ready meals sales would reach â‚ ¬3. 7 billion, with about a quarter of all Brits likely to eat a ready meal at least once a week. It seemed that the appetite for ready meals would grow more slowly in other European countries, for example Mintel predicted that by 2011, only 9% of Germans would eat a ready meal each week.What has driven the growth in the ready meals market in recent years, and why should there be differences in market potential between countries? Technology has played a big role in the growing take-up of ready meals. A report by the research body Leatherhead Food International described how new techniques have allowed co mpanies to develop ready meals which preserve taste and texture, while still making them easy to use by the consumer. Furthermore, great advances in distribution management, in particular the se of information technology to control inventories, has allowed fresh, chilled ready meals to be quickly, effectively and efficiently distributed without the need for freezing or added preservatives. The structure and values of society have contributed to the growth of the UK ready meal market, and may explain why growth here is greater than in France or Germany. Ready meals particularly appealed to single households, and those ‘cellular’ families in which individual family members tend to eat at different times.Mintel reported that the tradition of family meals together remains stronger in many continental European countries than in the UK, which may help to explain the greater popularity of individual ready meals in the UK. Some social commentators have reported that young peopl e have lost the ability to cook creatively, as cookery has been reduced in importance in the school curriculum. Furthermore, many UK consumers no longer feel a social stigma attached to eating a ready meal, something which would be anathema to many people in France a country which takes great pride in its national cuisine.Any remaining stigma has been reduced by the number of ‘celebrity chefs’ who have endorsed ready meals with their own brand image. The impact of the economic environment on sales of ready meals is slightly more ambiguous. As individuals grow richer, they can afford to buy ready prepared foods, rather than spend time and effort preparing it themselves. With a tempting range of ready meals now available, from duck a l’orange to beef bourguignon, the consumer with money in his or her pocket will be tempted to splash out on a ready meal, rather than stay at home with a ‘quick’ jacket potato or pizza.Although rising incomes have been ass ociated with rising consumption of ready meals, increased sales have also been attributed to a deteriorating economic environment. As recession bit in the UK in 2008. The manufacturer Northern Foods – a major supplier of ready prepared meals to Marks & Spencer – reported resilient sales. It seemed that consumers were trading down from expensive restaurant meals to the alternative of relatively cheap, gourmet ready prepared meals. Of course, marketers should be more interested in predicting future effects f environmental change on consumption, rather than merely charting historical trends. So what do current trends hold for future sales of ready meals? The growing pressure on individuals’ available time, matched with long-term rising disposable incomes, will doubtless continue to fuel the growth in UK ready meals sales. In a market that is in its maturity stage, more attention will need to be paid to competitive differentiation, and understanding the way in which customers attribute value to a product.Many consumers have become increasingly concerned about the health implications of the food they eat, and ready meal manufacturers will need to continue responding to such concerns. For example, they have responded with a range of low calorie meals, and addressed specific, sometimes transient, health fads, for example with respect to trans-fatty acids and Omega 3 supplements. Many consumers have also become concerned about the ecological environment, and some suppliers, such as Marks & Spencer, have incorporated sustainability agendas into their ready meals, for example by reducing packaging and sourcing supplies from sustainable sources.As other countries develop cellular household structures, with more professional, single people living alone, export opportunities may grow, and many companies in the sector have their eyes set on the Chinese and Indian markets, among others. Case study review questions 1. Using an appropriate framework of ana lysis, briefly summarize the effects of change in the marketing environment on sales of ready meals. (60%) 2. Discuss the factors that might affect sales of ready meals in your country over the next five years. (40%)

Many MNEs may want to start operations in some foreign country Essay

Establishment manner means that the MNE starts its operations from abrasion in the foreign state normally through a entirely owned subordinate where as in entry manner ; this can be accomplished by a subordinate or through partnership with a local party which involves shared ownership. In this survey the writers examine the consequence of same variables on both these picks available to a company. They do it through a series of hypotheses. The first hypothesis measures the positive consequence of greater institutional promotion on the pick that the company makes. Institutional promotion is defined in the survey as refering to alterations in formal establishments over a period of clip. It is argued that regulative forces are likely to be a large influence on a determination that an MNE makes with respect to its constitution or entry pick. Regulative forces or instead Regulative forces as described in the survey are non limited to Torahs and ordinances merely but besides include political and other societal factors. The writers conclude that institutional promotion has a positive consequence on the pick to set up a subordinate with shared ownership. The 2nd hypothesis postulated by the authors’ measures the chairing consequence of institutional promotion on the inclination of a technologically intense house to either travel for constitution manner or entry manner. It is argued that houses which are engineering intense should travel for constitution manner because their competitory advantages are embedded in their labour force accomplishments and organisational patterns so it is more efficient for them to get down from abrasion. They should engage and develop the local labour force. Furthermore in instance of a joint venture or portion ownership of the subordinate. protecting the rational rights can be an issue. Protection of such rights is dependent on the judicial system. In passage economic sciences where the bench is corrupt and rational belongings rights are non respected. an MNE would be loath to reassign its engineering. Therefore writers conclude that house with advanced proprietary engineering are likely to prefer establishment manner but degree of institutional promotion has a positive moderating consequence on such a house traveling for entry manner. The 3rd hypothesis measures the chairing consequence of institutional promotion on a multidomestic MNE to either travel for constitution of entry manner. Multidomestic houses are defined as those which pursue multidomestic scheme and want to set up a sustainable local market presence. For such MNEs geting a local company is a more attractive option because such acquisition can supply them with local trade names. market cognition. distribution channels and web relationships with the host country’s other concerns and authorities. How the restructuring and realignment of the acquired entity can be really ambitious. The houses in the host state are likely to be following a different paradigm. But on the other manus if an MNE goes for shared ownership or entry manner. it can carry through more without confronting these troubles. It is argues that a multidomestic MNE requires lesser control on the subordinate. If this is so so subordinates in the host state can hold considerable freedom and run on their ain to the full leveraging their local expertness. Hence it is concluded institutional promotion has a positive moderating consequence on a multidomestic MNE to travel for entry manner. Finally the writers have used an international study to garner the information to back up their findings. The study consists of a questionnaire with 33 unfastened and near complete inquiries. Furthermore the MNE’s latest constitution manner pick or entry manner pick has been taken as the dependant variable. Review This survey is no uncertainty a valuable plus for directors and pupils likewise in analyzing the behaviour of MNEs in doing their picks when it comes to Foreign Direct Investment but however it has a few defects and failings. But the biggest defect of this survey is the range. The writers have chiefly taken a sample of European MNEs. And the so called economic systems in passage are fundamentally east European states which were one time under the Fe drape. First we need to see the fact that Europeans MNEs may be really different from Nipponese or American MNEs and so forth. The constitution or entry manner pick for Nipponese houses may be dependent on or moderated by variables other than the 1s discussed here. Similarly an MNE whether European or Nipponese may make up one's mind to put in some state in Central Asia or North Africa or even South Asia. The market conditions in these states are really different from those of the passage economic systems discussed by the writers. This means that the findings in this survey are non universally applicable. Nevertheless it is a valuable add-on to our cognition sing MNE behaviour in doing Foreign Direct Investment determinations. But for any research worker seeking to confer with this survey. it is really of import to maintain the above mentioned restrictions in head.

A Study Of How Popular TV Shows Bring Out The Themes Of Reality, Drama And Science Fiction

A Study Of How Popular TV Shows Bring Out The Themes Of Reality, Drama And Science Fiction Television shows have different themes for a reason, to appeal to a certain group of people. When a teenager comes home from school, all they want to do is sit down, relax, and watch television. Television shows can be categorized into many different themes. Action and violence appeals to the male crowd while romance appeals to the female crowd. However, comedy appeals to both male and female audiences. The show, Dance Moms, is a reality show made to appeal to reality show lovers. Cartoons like Rugrats are made for childrens’ entertainment. Popular Television shows can be classified according to their different themes; drama, reality, and science fiction. People are drawn to drama. Whether it’s on television, online, or right in front of them, it always attracts us. Pretty Little Liars is all about drama. The show airs on ABC Family every Tuesday night during the season. It is based on a famous book series but the show is a little different from the books. It starts out with showing five girls having a slumber party at one of the girls’ house. They fall asleep and when they wake up, one of the girls, Ally, is missing. The girls go looking for Ally and can’t seem to find her so they call the police. Later on, she is pronounced dead and while this is going on, the four girls are getting threatening texts from someone named â€Å"A.† This person has already killed people who know what really happened to Ally. Two years later, Ally turns out to be alive and comes back to Rosewood, which is the town that she and the others live in. This television show has so much drama that it is a favorite among millions of te enagers and young adults. Another popular television show is The Voice. This show is a reality, contest show with a twist. Opposed to American Idol, the judges are turned away from the contestant. While the person is singing, the judge can decide whether or not they want the contestant on their team. If they like what they hear, they can press their button causing them to spin around and face the singer. The contestant can choose which judge they want to have as their coach. Four people make up the coaches panel this year. Adam Levine, Blake Shelton, Gwen Stefani, and Pharrell Williams are the coaches. Certain people like this show because it brings a twist to television. The contestant isn’t being chosen on their looks or stage presence but on their actual voice. Also, a comedic presence fills the show. The coaches argue and say snide comments to each other in order to get the contestant on their team. Blake and Adam are always saying something funny and are the main reason I watch the show. The sense of competition in a show makes people want to watch it even more. A different type of theme people like in a television show is science fiction. Some shows with this theme are Doctor Who, Once Upon a Time, Revolution, etc. All these shows have one thing in common and that is science fiction. Some people want to see something different in a show, something that is impossible to happen in the real world. One show that is like that is Revolution. This television series is about how the whole world loses power and a militia is formed. The people have to adjust to no longer relying on electricity. A new government is formed and it is called Monroe’s Militia. This government is in no way merciful. They kill anyone who disobeys them and anyone who gets in their way of finding â€Å"the light switch.† Eventually the lights get turned back on and there is electricity for a little while until the government takes advantage of it. The woman responsible for the lights going out is Rachel. Her and her friend, Aaron, try to shut down the program th at gets turned on to avoid bombs hitting a city. They’re seconds too late and thousands of people are killed. This sort of theme in a television show leaves us wanting more. Constant violence and mystery engulfs the show. Miles Matheson used to be in charge of the militia alongside his best friend, Monroe. When Miles leaves the militia, he is constantly on the run from the government with his niece, Charlie, and her mom, Rachel along with their friends. The science fiction part comes into play when a program called â€Å"nano† arises and tries to take over human emotions and their ability to think for themselves. The program saved Aaron, it’s creator, from dying. The program believes that it owes Aaron for creating them. The nano’s are always watching him and listening to Aaron’s thoughts. If he is in distress, they help him. Although this sounds like a good thing, it turns out to be disastrous. Aaron yells at the nano, telling it that he wants the m to go away. The program returns later with a vengeance on humans. It has the ability to give off electricity which, in the wrong hands, can be fatal. Aaron and Rachel try to destroy the program but it is too powerful. Science fiction gives us a look into what the world would be like if we had a worldwide blackout happen to us. Thousands of television shows come on each day , but these three specific themes are my personal favorite. Science fiction, reality, and drama makes an excellent show. Science fiction has that extra spark that I love. It includes out of this world material that is virtually impossible to happen. However, drama is also a great crowd pleaser. If I were to turn on my television and had the choice of Switched at Birth or The Big Bang Theory to watch, I would choose Switched at Birth because it’s a drama show packed with excitement. Television shows with a specific theme can make or break the show. It depends on the person watching the show, whether or not they like it. Does the person like comedy, action, drama, etc? Television shows can have more than one theme, also. It could have comedy, drama, and reality all on one show. Either way, people like certain TV shows for many different reasons. Themes make television shows special.

Marketing Activities of Long Beach Seafood Restaurant Essay

Marketing Activities of Long Beach Seafood Restaurant - Essay Example This paper illustrates that the Long Beach seafood restaurant is believed to be quite well known for its exceptional offerings of different seafood to its customers. The restaurant is located on the East Coast Parkway and the other divisions of it are located in different places including Marina, East Coast Seafood Centre along with IMM Building in Singapore. The restaurant was founded in the year 1946 with its earliest division at Bedok Resthouse and delivered various seafood items to the various customer segments of Singapore including both domestic and international customers. The Long Beach restaurant is known to be quite popular for its unique offering of black pepper crabs in Singapore and is also renowned for its exceptional seafood offerings of Drunken Prawns along with various types of uncooked seafood. Moreover, the BBQ Golden Phoenix fish, Crispy Duck along with the signature dishes such as Golden Stripe Lobster were few of the most well-liked dishes of Long Beach during t he 1980s followed by House Speciality Prawn and other seafood items during the period of 1990s. The study intends to discuss the different information sources of analyzing the business environment of the food & beverage industry as well as situational analysis of Long Beach Restaurant to guide its strategic decision processes. Moreover, the paper will also include the 4Ps of the marketing mix and effective market segmentation initiatives for Long Beach in the competitive restaurant business. In addition, the brand management of major products along with the effective strategies of product lifecycle has also been considered in the study. Food chains or restaurants serving food and beverages to the customers entail certain strengths, weaknesses, opportunities, and threats. Furthermore, these factors would be analyzed with the help of a SWOT analysis. Strengths of a restaurant are supposed to be those factors through which they attract customers and satisfy their respective demands rel ated to food and beverages along with ensuring profit maximization. The foremost strength of the restaurant i.e. Long Beach is its kitchen which is usually managed by highly proficient chefs. Furthermore, the chefs also conduct brainstorming activities in order to innovate and introduce new dishes.

The US Presidency Essay Example | Topics and Well Written Essays - 1250 words

The US Presidency - Essay Example Article II of the US Constitution assigns the President the responsibility of appointing diplomatic officers, regulatory officers, judicial officers, maintaining relations with the foreign powers, the implementation of federal law along with all the executive powers. The President enjoys the immunity to grant pardon, freedom and amnesty above judicial decisions and can call upon or suspend both houses of the Congress under special circumstances. Ever since the birth of the United States of America, the president’s power has increased multiple times and from being a president who used to veto or sign congressionally passed bills, it has given him the power to dictate policies and pass both domestic and foreign laws (US Department of State). The president of US is elected through the Electoral College by the people for a four-year term. The Constitution of United States disallows anyone from being elected for the third full term. From the foundation of United States to this day, 43 men have served for 55 four-year terms as the President of US. The current President Mr. Barack Obama1 was elected the 44th president on 20th January 2009. Chief of the State has to be an inspiring personality for the nation. He has the duty to stand for morals and ideas of the country. People honor the President and he has to be a living symbol for the nation. In this role, the president has to deal with the diplomatic and foreign relations with other countries of the world. With the help of diplomats and ambassadors around the globe, president devises the foreign policy. Here president is in charge of US marines, Air forces, Land forces and Navy. The president is responsible for deciding the allocation of budget, weapons and location of the troops. Military heads take direct orders from the president. Congress is the law making body, but the president enjoys the power to advocate Congress for passing new bills and reject the ones that do not favor. In this

What is the importance of custom, prejudice and tradition in Burkes Outline

What is the importance of custom, prejudice and tradition in Burkes philosophy - Outline Example To add on this, they always insisted on the total and rash implementation of those abstract rights. The French revolution was intended at bringing wholesale and instantaneous political and social transformation of the French society based on abstract and rationalist principles. He therefore saw this revolution as a direct threat to the British way of life and constitution. According to Burke, revolution could be progressive and he appraises the creation of the Glorious Revolution of 1688 and the Magna Carta as good examples of progressive revolutions. In the two cases, the ancient constitution had been restored and finally set back on its true and desired path of gradual evolution (Harington 1). Burke therefore called for the enactment of particular concrete rights and liberties as means of achieving protection against possible governmental oppression. Burke’s affinity for already established traditions and customs is also evidenced his 1791 Letter to a Member of the National Assembly. In this letter, Burke claimed that, for a long time, the various parts of the British constitution had gradually and almost insensibly accommodated themselves, their common purpose as well as to their separate purposes (Burke 333). He believed that this process adaptation could not be achieved through the effect of instantaneous regulation in France or elsewhere else. Holding to this view, Burke viewed the French revolution as a phenomenon so unprecedented and dangerous, negating the desired nature of historical progress shown by the evolution of the British constitution. A comparison between the reaction of Burke to the American Revolution and his reaction to the French Revolution reveals the grounds of his opposition to the French revolution and his philosophy on the same. Burke had seen and loved how the Americans resolved their crisis.

The 5 'I's Assignment Example | Topics and Well Written Essays - 250 words

The 5 'I's - Assignment Example This acts as the key inspiration that trigger the company to initiate a low sugar product that meets the needs of young children and old customers who are loyal towards the company products. In order to be successful in the soft drink market that is characterized by stiff competition, strong marketing team will be employed to carry out intensive market research. Through the use of feedback from parents and young consumers, the company will ultimately produce a quality brand that effectively puts at bay its competitors. Additionally, promotional strategies that include free samples, competition and road shows will greatly influence the demand of the new product among the young consumers. To be successful in the market, Coca-Cola will need to emulate various initiatives. First, duration of approximately 3 months is needed to undertake market research. After the research, the company needs to adopt marketing strategies for 6 months in order to create strong customer awareness (Tuomi 35). This implies that the company should employ various avenues of advertisement such as television, magazines as well as social sites including face book and twitter. For these strategies to be effectively put in place, the company requires approximate US $250,000 per year. To meet the high demand of its product in the market, the company will need to produce large volume of syrups in it production facility. In this regard, the technical team will be expanded and new machines will be put in place. Additionally, the company will adopt an effective communication system to monitor the sales of its new product in the current and new markets. Through the coordination of the 5 ‘I’, Coca-Cola will be not only successfully penetrate new markets but also it will expand its customer base an aspect that will contribute to its sustainable

The Impact of Video Games on Children or is video games have impact on Essay

The Impact of Video Games on Children or is video games have impact on children - Essay Example For example, a national conversation ensued regarding what relationship video games had to the Columbine High School massacre in 1999 when two students massacred 13 and wounded 23 before committing suicide. Though many motivations were probably involved, it is not practically feasible to identify exactly what provoked these teenagers to gun down their schoolmates and teachers but violent video games were and continue to be mentioned as a contributing factor. These two students had frequently played Doom, a bloody and brutal firearms game which is used by the U.S. military to instruct the armed forces how to kill with more effectiveness. To what extent this particular video game influenced the actions of these two high school students has been debated since this tragic incident. The entertainment medium, it is generally accepted, is an enormously influential dynamic in everyone’s lives. â€Å"What behaviors children and adults consider appropriate comes, in part, from the less ons we learn from television and the movies† (Huesmann & Miller, 1994). It is logical to expect video games, especially those that depict violence, will have similar and perhaps a more extensive effect on violent behavior. Currently, few studies exist which have comprehensively examines the connection between violent video games and violent actions by children. As video games are increasingly becoming more explicit and brutal as well as more widespread, additional research is needed concerning the effects on the easily influenced minds of the children who play them and a clearer explanation to parents of the risks associated with these violent games. Not everyone agrees that video games lead to violent behavior. For example, according to James Potter, the Bugs Bunny and Roadrunner shows alone exhibited more instances of explicit violence than kid’s witness today during an afternoon of playing video games. Watching violent acts, particularly those in

What is Federalism Research Paper Example | Topics and Well Written Essays - 750 words

What is Federalism - Research Paper Example The federal government was left to handle the issue of interstate and international commerce and coining of the currency while the states dealt with and regulating the interstate power and to conduct their own elections as well as to exercises their own powers which had not been defined by the constitution. This type of federalism was however overtaken by state federalism which was also known as cooperative federalism where there was cooperation between the state and national government and this took place between 1939 and 1969. There were no clear boundaries where one type of authority began or ended even in the local level of governance. Between 1969 and the present new federalism prevailed. It insists on devolution where the states are given some power and responsibilities and limiting of powers of the federal government. This was called for on the logic that the locals and states were in a better position to be effective since they are at the people’s level and understands the circumstances at that level better than the federal government would. Federalism has allowed sharing of not only power but responsibilities as well. This has led to a peaceful coexistence and working together between the two types of governance system on social issues but more so political issues (Welch, Gruhl, Rigdon and Thomas, 2011). State legislators aim to bring to their respective houses prospective laws and policies that will not only benefit their state but other state as well which leads to coexistence in politics a thing which was previously not possible in the previous types of federalism or would simply be non-existent. A country having the all the powers being held by only one person leads to dictatorship and political problems. This is what happens in nations that lack federalism or even just devolution of powers which are only held by a few people in the government. With the system of federalism where power is divided between the federal and state,

Rugby player Essay Example for Free

Rugby player Essay I will be using circuit training as my method of exercise. I feel that this type of training will give me best results on the areas of fitness I want to improve. Because circuit training has different stations, different aspects of fitness can be worked on e. g. one station could be weight lifting, improving muscular strength, and another could be an agility run. This way I can work on different aspects of my fitness in one session. Also the type of exercising I will be doing is perfect for what I am trying to achieve. I can change the level of work load very easily with circuit training, because I am not following to a specific program. I will constantly change the amount of work and the intensity I will do, so I keep improving. I play a lot of rugby and in the last year I have moved up from under 16s to Colts, which is under 17s, 18s and 19s. The jump in age has been quite a shock, not only am I trying to keep my position as outside centre, the opposition are nearly twice the size of me! Last year I was considered one of the quickest and fairly strong and powerful, now that Im playing against 19 year olds; my advantage doesnt seem as great anymore. I feel that if I were to increase my strength and agility a bit then the gap between me and the opposition would be smaller, or in some cases be to my advantage. Another issue is safety; I weigh 12 stone and I am six foot, some opposition are six foot six and weigh 16 stone! I havent got that amount of strength to handle that amount of weight, especially in a game like rugby. So increasing my strength will hopefully make the game a bit safer for me, increasing endurance will mean I can perform longer, and increasing my agility would hopefully mean that I dont get tackled as much! My program will hopefully reduce my chances of getting injured, however I need to be safe and not injury myself whilst performing my program. That is why it is very important to warm up well before I actually start training. The benefits of a thorough warm-up are: My warm up will consist of a light jog around the gym for about 3 minutes, to loosen my muscles and start to get blood pumping quicker around my body. I will then perform a series of stretches on my legs, working up my body systematically. When stretching I will hold the stretch for at least 10-15 seconds, it is also important not to bounce when stretching as this can cause muscle tear. The stretches are as follow: I have chosen to do this particular warm-up as I feel that it will be sufficient, and it isnt very time consuming. After I have performed my training, I will do the same routine as the warm-up for a cool-down. The benefits of a cool down are that it helps to remove any excess lactic acid present in the blood. Lactic acid is produced in anaerobic exercise, and causes your muscles to stiffen after youve finished exercising. A cool-down brings more oxygen into the blood, so that the lactic acid can be removed quicker. Another safety issue is the equipment and how it is setup. I have been shown how to setup equipment properly. I have chosen to use simple equipment, so I can perform the program at home as well as at school. By using lighter weights, but heavy enough to be overloading, will reduce the chances of damaging my muscles or tendons. The only trouble with using lighter weights is that it works on muscular endurance rather than strength. Weight lifters lift weights so heavy that they can only do about 5 reps before having to stop. If I were to lift such a weight (in comparison to more body size) I would be very liable to injuring myself, because Im not yet fully grown. I will lift weights so I can perform about 15 reps, this I think will be working both endurance and strength. Men are stronger than women and there build allows them to train harder, so a woman would use even lighter weights. There are many ways in which people can train to improve their fitness. I will be using the principles of training- F. I. T. T and P. R. O. S to get the most out of my program. Frequency I will try to perform 2-3 sessions a week, I dont have much time to spare but that is why I chose a circuit that I can perform at home without the need of any special equipment. Intensity How hard I should work when exercising. This is the most variable aspect of training. One session you can work really hard and get a lot out of it, but you can also do the exact same thing and not work as hard and get nothing from it. I will work at an intensity that I feel I will be able to last two laps, and feel as if I have worked hard. Time This relates to the amount of time you spend doing an activity. This is quite important because if I wanted to work on my anaerobic system, then time monitoring would be essential. This will be the variable I will be changing if I feel I need to overload more.

Group Work Reflection Example

Group Work Reflection Example In today’s work culture and dynamic environment educational institutions and organizations require students and employees to work together in groups at certain tolerant and coordinative levels, thus proving â€Å"experience of working in group or teams† (Blease, 2006 cited Kelly, and P.2007). The students are asked to work in groups as it allows students to learn interactively. Moreover the researchers report that, regardless of the subject matter; students working in small groups tend to learn more of what is taught and retain it longer than when the same content is presented in other instructional formats (Barbara Gross Davis, Tools for teaching). There are number of possible reasons why students are asked to work in small groups. Some of them are as follows: Generating a broad array of possible alternative points of view or solution to a problem Giving students a chance to work on a project that is too large or complex for an individual Allowing students with different background to bring their special knowledge, experience , or skills to a project , and to explain their orientation to others Giving students a chance to teach others Giving students a structured experience so they can practice kills applicable to professional situations There are numbers of benefits for students working in groups for short period of time or large projects such as: Students who have difficulty talking in class may speak in a small group. More students, overall, have a chance to participate in class. Talking in groups can help overcome the anonymity and passivity of a large class or a class meeting in a properly designed room. Students who expect to participate actively prepare for class. Students get prepared for their professional future. Our group was formed to complete an assignment on a case study â€Å"Merged School Business†. The assignment was to critically analyse the case study and to find out the problems in the merger and then provide recommendations on strategies and practices to management. The purpose of this report is to reflect my experience on our group assignment. In this report I will discuss my experience in relation to formation of our group, organization of work and how did we manage our group work. Group Formation This is the initial stage. This is the time when the group members and the tasks of the group will be decided. Students can form their own groups or either they can be assigned. Our case falls in first category teacher gave us some time to form our group so we selected our group members and formed a group of five. We were familiar to each other faces as we all were class mates; but at that time everyone introduce himself/herself to others. We decided to select a leader to make communication smooth and clear, than we took contact numbers from each other. We also discuss a bit about our group assignment that what needs to be done. Everyone shared their ideas on the project. Organization of Work The first challenge faced after group formation was how to organise the work to complete the task on time. At first stage we divided the task in to smaller pieces and assign these parts to each team member. Developing a time line is the best way to complete the task on time, so we decided for each task when it should be completed. Now all team members know who will do what, in what format and by when. We made our Gantt chart like this: *Denotes task for meeting Understanding and Managing Group Processes In order to perform effectively in a group it is important to understand and manage group processes properly. Some suggestions in this regard are as under: Group work best if everyone has a chance to make strong contributions to the group project and to the discussion at meetings. At the beginning of each meeting, decide what you except to have accomplished by the end of meeting. Select someone from group to write ideas to record all meetings and group’s decisions. Allocate responsibility for group process; in order to do that a group leader can be selected. Save some time towards the end of the first meeting and periodically as the group continues; to check in with each other on how the process is working. By following the mentioned group process we proceeded with our group assignment as follows: Including Everyone and Their Ideas: We gave a chance to everyone to contribute their ideas about assignment. Our goal was to produce as many ideas as possible. We listened all the ideas carefully and then we mentioned all the ideas sheet so we don’t forget them or they don’t get lost. By using this approach we improved our group work a lot and did some creative modifications as well. Group Leadership Group leadership helps to work group more effectively, so we chosen a group leader. The group leadership helped us in number of ways such as: Group leader was responsible to monitor that the work is organized to get it done. He was also responsible for understanding and managing group interactions to keep the positive atmosphere. The leader also encouraged every one’s contributions with an eye to accomplish the work. In order to do this, he observed our group work process to check is the group moving quickly, leaving some people behind? Is it time to shift focus to another aspects of the task? He also encouraged group interactions and maintained a positive atmosphere. He also anticipated what information, material or other resources the group needs as it works. He was also responsible for beginning and ending on time. So he planed work accordingly. Focusing on Direction After we gathered a large numbers of ideas we categorize and examine them. Then we choose some ideas among all of them. Then we discuss the advantages and disadvantages of each of them. We also ask group members to vote for ideas that helped us to eliminate some of them. Moreover based on this voting we rank the ideas in priority order and then finalized them. Making a Decision After everyone’s views are heard and all the points of agreement and disagreement are identified, the group tried to arrive at an agreement that makes sense to everyone. Decisions are an important for group. So we were quiet careful in deciding. Our group made all the decisions based on all members’s input. Problems Here are some problems which we encountered during our group project: Floundering: While we were figuring out the work and were trying to decide everyone’s role in the group, the group work got a bit delayed and some work got postponed. Dominating or Reluctant Participants: Some of the group members were taking more share of the discussion by talking too often by telling lengthy stories and by not letting others finish. While others were speaking rarely as they were having difficulty to get in the conversation. Digressions and Tangents: As some group members were telling many interesting side stories it was acting as an obstacle in group progress and we were lagging behind out timeline. Getting Stuck: After giving the case background and highlighting some issues we got stuck at solutions or possible strategic solutions. This problem was moving our group progress down than expected. Recommendations/Solutions In order to improve the group project and get better results we can give some recommendations to mentioned problems such as: To avoid delays in work at initial level some sentences can really help such as: Here’s my understanding of what we are trying to accomplish. Do you all agree? What would help us move forward: data? Resource? Let’s take a few minutes to hear everyone’s suggestions about how this process might work better and what we should do next. In order to discourage dominating people humour can be used. For the people who do not speak non verbal actions such as looking at them can be used to include them in discussion. Moreover asking quiet participant about their thoughts outside the group may lead their participation within group. In order to stick with main theme of discussion, try to summarize where discussion was before digression. When a group feels that it is not making a progress they should look on the things which are preventing them from progression. Conclusion At the end of the project, what matters the most is what we have learned from our group work experiences. During the tenure of working together, situations cropped up and tested us on the scales of making the decisions and handling the pressures and exceptions. As per Belbin (1993), Team performance is influenced by the kinds of people making up a group, and testing indicates that certain combinations of personality-types perform more successfully than others but the key to its implementation is how the team analyzes its performance and then adapts the situation so as the result can be achieved. Team work was definitely one of the most important aspects of our project. We would have been unable to accomplish anything if we had not worked together. Even though the design process was broken up into individual pieces, we often consulted with one another when we ran into difficulties with our work. Team work was definitely one of the most important aspects of this project. We would have been unable to accomplish anything if we had not worked together. Even though the design process was broken up into individual pieces, we often consulted with one another when we ran into difficulties with our work. As a result we managed to achieve a strong out come thus enhancing our knowledge, competencies and empowering group as a whole. References Ellen Sarkisian, Derek Bok Center., 2007. â€Å"Working in Groups† Derek Bok Center for teaching and Learning,Harvard University J. Sketchley, A. Mejia, I. Aitken et al., Work Improvement in Health Services. Geneva: World Health Organization, 1986 Moon J.(2004), A Handbook of Reflective and Experiential Learning, London, Routledge Falmer Experience of working in groups or teams, Human Resource management,UkEssay.com

Summary of Case Analysis: Goodyear Tire and Rubber Company Essay

Summary of Case Analysis: Goodyear Tire and Rubber Company 1.  Ã‚  Ã‚  Ã‚  Ã‚  INTRODUCTION GOODYEAR TIRE AND RUBBER COMPANY   Ã‚  Ã‚  Ã‚  Ã‚  Goodyear Tire and Rubber Company, was founded in 1898 and was the world tire production leader until November 1990 when Groupe Michelin took over after merging with Uniroyal Goodrich Tire Company. Goodyear ¡Ã‚ ¦s principal business is the development, manufacture, distribution, and sale of tires throughout the world. Its tires and tube sales represent 83 % of 1991 corporate sales of $10.9 billion with corporate wide earnings of $96.9 million. It has its owned Goodyear Auto Service Centers and franchised Goodyear Tire Dealers in supporting its distribution and sale of tires in US. Goodyear controls 20 percent of the world ¡Ã‚ ¦s tire manufacturing capacity and 37 percent of US tire-making capacity and sales outside US represent 42 % of company revenues. Table 1  ¡V Worldwide Market Share, 1990 In early 1992, Sears, Roebuck and Company (Sears), owner of Auto Centers proposed to sell Goodyear ¡Ã‚ ¦s popular brand tire, Eagle. This has raised Goodyear ¡Ã‚ ¦s management consideration due to the following facts: (i)  Ã‚  Ã‚  Ã‚  Ã‚  Goodyear brand tires has declined 3.2 % in market share (4.9 million units) for passenger cars between 1987 to 1991; (ii)  Ã‚  Ã‚  Ã‚  Ã‚  2 million worn-out Goodyear tires were replaced with other brands at 850 Sears Auto Centers. 2.  Ã‚  Ã‚  Ã‚  Ã‚  THE ISSUE   Ã‚  Ã‚  Ã‚  Ã‚  The declining of Goodyear market share was believed due to the growth of warehouse membership club and the discount tire retail. See Table 2 and 3 below. In addition to that, about 2 million Goodyear tires were replaced by other brands at Sears Auto Centers in the Replacement Tire Market.   Ã‚  Ã‚  Ã‚  Ã‚  Table 2  ¡V US Market Share of Tire Replacement by Retail Outlet Type of Retail Outlet  Ã‚  Ã‚  Ã‚  Ã‚  1982 (%)  Ã‚  Ã‚  Ã‚  Ã‚  1992 (%) Traditional multibrand independent dealers  Ã‚  Ã‚  Ã‚  Ã‚  44  Ã‚  Ã‚  Ã‚  Ã‚  44 Discount multibrand independent dealers  Ã‚  Ã‚  Ã‚  Ã‚  7  Ã‚  Ã‚  Ã‚  Ã‚  15 Chain stores, department stores  Ã‚  Ã‚  Ã‚  Ã‚  20  Ã‚  Ã‚  Ã‚  Ã‚  14 Tire company stores  Ã‚  Ã‚  Ã‚  Ã‚  10  Ã‚  Ã‚  Ã‚  Ã‚  9 Service stations  Ã‚  Ã‚  Ã‚  Ã‚  11  Ã‚  Ã‚  Ã‚  Ã‚  8 Warehouse clubs  Ã‚  Ã‚  Ã‚  Ã‚  0  Ã‚  Ã‚  Ã‚  Ã‚  6 Others  Ã‚  Ã‚  Ã‚  Ã‚  8  Ã‚  Ã‚  Ã‚  Ã‚  4 Total  Ã‚  Ã‚  Ã‚  Ã‚  100  Ã‚  Ã‚  Ã‚  Ã‚  100   Ã‚  Ã‚  Ã‚  Ã‚  Table 3  ¡V Pie chart of US Market Share of Tire Replacement by Retail Outlet   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The Goodyear ¡Ã‚ ¦s management is considering Sears proposal to sell its Goodyear ¡Ã‚ ¦s popular brand i.e. Eagle which basically affect it distribution policy. In summary, the above factors l... ...(b)  Ã‚  Ã‚  Ã‚  Ã‚  Price a.  Ã‚  Ã‚  Ã‚  Ã‚  To offer high incentive in terms of transfer of price to the franchise dealers and standard incentive to Sears Auto Centers. (c)  Ã‚  Ã‚  Ã‚  Ã‚  Advertising and Promotion a.  Ã‚  Ã‚  Ã‚  Ã‚  Strategize the advertising to notify and educate customers of the new and additional channels of Goodyear tire products in the TV and newspaper; (d)  Ã‚  Ã‚  Ã‚  Ã‚  Distribution and Sales a.  Ã‚  Ã‚  Ã‚  Ã‚  To review the existing franchise contracts with the franchise dealers and provide more marketing support to both franchise dealers and Sears. b.  Ã‚  Ã‚  Ã‚  Ã‚  To restrict distribution of tires, ie. Channels (franchise and Sears) will only be able to obtain distribution from authorized distributors and not directly from manufacturer, as this will ensure price stability. 7.  Ã‚  Ã‚  Ã‚  Ã‚  CONCLUSION The recommendation is to proceed with the review of distribution policy in order to allow Sears to sell Goodyear tires and expand the franchise dealers ¡Ã‚ ¦ business to include the on-stop-service centers. This decision will re-gain market share from the warehouse club and discount independent dealers and increase sales of 2 million tires annually as the distribution channels have increase and able to tap loyalty customers of Sears.

Tennessee Williams :: essays research papers fc

â€Å"Everything in his life is in his plays, and everything in his plays is in his life,† Elia Kazan said of Tennessee Williams. Williams, who is considered to be the greatest Southern playwright, inserted many of his own personal experiences into his writing, because he â€Å"found no other means of expressing things that seemed to demand expression† (Magill 1087). He stated that his primary sources of inspiration for his works were his family, the South, and the multiple writers he encountered in his life. Therefore, he presented American theatergoers with unforgettable characters, an incredible vision of life in the South, and a deeper meaning of the concept he called â€Å"poetic realism† (Classic Notes 1). Poetic Realism exists as the repeated use of everyday objects, so that they would produce a symbolic meaning. Often, Tennessee Williams’ writing was considered to be melodramatic and hysterical; however, it is the haunting and powerful life experiences included in Williams’ writing that makes him one of the greatest playwrights in the history of the American drama.   Ã‚  Ã‚  Ã‚  Ã‚  Thomas Lanier Williams began his life March 26, 1911 as the second child of Cornelius and Edwina Williams. His father, Cornelius, managed a shoe warehouse and was a stern businessman. Cornelius’ bouts with drinking and gambling (habits that Tennessee later inherited) made him increasingly abusive as Tennessee grew older. Tennessee, his mother, his older sister, Rose, and his younger brother, Walter, lived with Tennessee’s maternal grandparents until 1918, when his father was transferred to his firm’s main office in St. Louis. Although, he began living with his father at age seven, his father remained emotionally absent throughout his life. His mother, however, smothered Tennessee with her aggressive showings of affection. The move to St. Louis was shattering to Tennessee, Rose, and Edwina. The change from a small, provincial town to a big city was very difficult for the lower class family. Because of the ridicule from other children, her father’s abuse, and her mother’s unhappiness, Rose was destined to spend most of her life in mental institutions and she quickly became emotionally and mentally unstable. Edwina allowed Rose’s doctor to perform a frontal lobotomy on Rose; this event greatly disturbed Williams who cared for Rose throughout most of her adult life. Tennessee remained aloof from his younger brother, because his father repeatedly favored Walter over both of the older children. His parents often engaged in violent arguments and Tennessee, Rose, and Walter repeatedly encouraged their mother to leave their abusive father. Williams family life was full of tension and despair; however, he said he found therapy in writing.   Ã‚  Ã‚  Ã‚  Ã‚  Unable to bear his life at home, Tennessee began his lifelong

The Impossibility of Female Desire in Pygmalion and The Awakening Essay

In â€Å"The Power of Discourse and the Subordination of the Feminine,† Luce Irigaray argues that, because society uses a patriarchal language that privileges male-gendered logic over female-gender emotion, there is no adequate language to represent female desire. She writes that â€Å"feminine pleasure has to remain inarticulate in language, in its own language, if it is not to threaten the underpinnings of logical operations† and, because of this, â€Å"what is most strictly forbidden to women today is that they should attempt to express their own pleasure† (796). This inability to articulate female desire means that female desire becomes unutterable, something that cannot be expressed. According to Irigaray, this unutterable-ness of female desire in patriarchal language leaves only one option for women to attempt to express their desire and that is the act of mimicry or mimesis. Mimesis is not an attempt to represent female desire in patriarchal language; inst ead, mimesis is in attempt through the use of patriarchal language to reveal that female desire cannot be presented, a way to â€Å"make ‘visible,’ by an effect of playful repetition, what was supposed to remain invisible – the cover-up of a possible operation of the feminine in language† (795). Mimesis exposes how patriarchal language disallows or denies female desire by circling around the absence of that female desire, by making its absence perfectly clear in a patriarchal discourse. The concept of a patriarchal discourse, necessary to Irigaray’s argument, is an example of a shared interpretive community, a term coined by Stanley Fish that refers to a discursively-created set of ideas, beliefs, and interpretations that belong to a community or multiple communities. The most important aspe... ...etative community of patriarchal language, does not allow for the existence of female desire and kills what little life it had in Eliza in these last lines. In the end, the characters of Edna and Eliza reveal the impossibility of female desire, of their having desire, within a culture that cannot articulate or name it. Works Cited Chopin, Kate. The Awakening. Ed. Nancy Walker. Boston: Bedford, 2000. Print. Fish, Stanley. "How to Recognize a Poem When You See One." Is There a Text in this Class? The Authority of Interpretive Communities. Cambridge, MA: Harvard University Press, 1980. PDF File. Irigaray, Luce. "The Power of Discourse and the Subordination of the Feminine." Literary Theory: An Anthology. By Julie Rivkin and Michael Ryan. Malden, MA: Blackwell Pub., 2004. Print. Shaw, George Bernard. Pygmalion. New York: Dover Publications, 1994. Print.

Mill’s Utilitarianism Analysis Essay

Thesis: Objectors of Utilitarianism states that there is no time for calculating and weighing the effects on utilizing the general happiness. On the contrary, Mill says that mankind has been learning by experience the tendency of actions in order to know what is right and wrong. The rules of morality is improvable, therefore we should pass all that experience on others. However, improving the rules of morality is one thing, but to educate it to the younger is another; since there is still much to learn about the effects of actions on general happiness, and all rational people go through life with their minds made up on the common questions of right and wrong. Reasons: 1. Philosopher and the human: They have to acquire experience about the effects of some actions on their happiness and improving it or at least maintain it. . Traveler: Mill uses the traveler going for his destination as for if a man needs to follow the rules of general happiness, we should open the way and direct him to the knowledge, and not to forbid it. 3. Sailors: They go to sea with it calculated on the Nautical Almanac. Therefore, as for the people, they go on the sea of life with a made up mind on the common questions of right and wrong, and more complicated questions of wise and foolish. Discussion: Mill’s defend against the objectors of Utilitarianism is that the rules of general happiness are made up by the experience of the people. Also, it is improvable by teaching it to the younger and other people. But, he also argues that human are rational creature. Human are capable of answering the questions of right and wrongness by their own experience, and they also capable of learning and experiencing more on their way of life.

Movie Review on “The Promise” Essay

The movie entitled â€Å"The Promise† by Chen Kaige is a depiction of love and truth that lies beneath different circumstances of the characters. The promise is love where two people will unite as one in the end as they unravel their past. The main characters in the story are general Guangming, Qingcheng, and Wuhuan. These characters mould the story into an enthusiastic construction that leads to tremendous ending. This movie has been recognized in the whole country of China as well as the different parts of the world. Its recognition became remarkable for it brought cultural tradition to the heritage of China with the concept of true love and fate.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The movie created huge effects for it shows the historical situation of China where territories are being built and dynasties are being produced. Though this movie is fictional, it shows the character of Chinese culture as it embodies the life of its people and the way how leaders utilize their powers and richness towards their region. This movie also shows that a man will fight in the battle to save his woman despite of all the risk and troubles that he may encounter.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Based on my understanding in this movie, I have seen that along with other Chinese movies, this movie discussed how love prevails in any circumstance of life. It is somehow the opposite in today’s culture when men and women have no time to love one another because of their social equality. From the time when women became recognized in their country, they wanted to hasten their richness and become powerful but they already forgotten their traditional values about love and how it justified their being and essence as Chinese. However, the movie showcased great talents and effects as well as technicalities as it depicts the social realm of China during the year of dynastical love. Reference Kaige, C. The Promise.

The Boy in the Striped Pyjamas Essay Essay

The Boy in the Striped Pyjamas is a narrative novel written by John Boyne. This book was first published in 2006. This novel explores the adventures of Bruno, the son of a Nazi commandant, who meets a young Jewish boy called Shmuel at the concentration near his new house at Out-With. Nothing can stop the two becoming best friends, not even a barbed wire fence. The story is set in Germany during the Second World War. This essay explores how the themes (the effect of war on children and families, innocence of children and the cruelty and unfairness of discrimination) are conveyed through narrative techniques (setting, character and plot). The innocence of children is a theme that is frequently used throughout the novel. Character is a narrative technique utilised to convey this particular theme. Bruno and Shmuel are characters in the novel who convey the theme, the innocence of children. Bruno conveys this theme by not knowing the other side of the fence was a concentration camp, †Å"An opportunity to see what was really on the other side of the fence before he went back to Berlin.† Bruno also believes venturing to the other side of the fence is a sensible plan and a good way to finish of his stay at Out-With, â€Å"All in all, it seemed like a very sensible plan and a great way to say goodbye.† Shmuel also conveys this theme because he doesn’t realise his father has been killed by one of the Nazi’s, â€Å"Shmuel saw a chance to get someone to help him in the search for his papa.† Another example of this theme is when Bruno presumes there was a cafà © and a shop at the concentration camp, â€Å"He had thought there would be a shop in the centre, and maybe a small cafà ©.† Bruno also thought the girls and boys living in the concentration camp played tennis, football, skipping and hopscotch, â€Å"He thought that all the boys and girls who lived here would be in different groups, playing tennis or football, skipping and drawing out squares for hopscotch on the ground.† Cruelty and unfairness of discrimination is a theme broadly used throughout the novel. The various settings in the book convey this theme. When Bruno looks around the concentration camp he saw two different types of people: unhappy, crying Jews in their striped pyjamas and ha ppy, laughing, shouting soldiers in their uniforms, â€Å"In fact everywhere he look, all he could see was two different types of people: either happy, laughing, shouting soldiers in their uniforms or unhappy, crying people in their striped pyjamas.† When  Bruno and Gretel look out of Bruno’s window they saw a group of Jewish children emerge from a hut. These children were being order around and shouted at, â€Å"Emerging from a hut in the distance, a group of children huddled together and were being shouted at by a group of soldiers. The more they were shouted, the closer they huddled together.† The children were also unfairly mocked and jeered by the soldiers at the concentration camp, â€Å"One of the soldiers lunged towards them and they separated and seemed to do what he wanted them to do all along, which was to stand in a single line. When they did, the soldiers all started to laugh and applaud them.† The setting of Bruno’s house in Out-With conveys this theme. When Bruno wanted a tyre to build his swing he asks Lieutenant Kotler for one. Lieutenant Kotler impolitely orders Pavel (a Jewish waiter) to help Bruno find a tyre, â€Å"‘Hey, you!’ he shouted, then adding a word that Bru no did not understand. ‘Come over here, you-’ He said the word again, and something about the harsh sound of it made Bruno look away and feel ashamed to be part of this it all. Pavel came towards them and Kotler spoke to him insolently.† The effect of war on children and families is a theme often used throughout the story. The plot and the key events of the novel help convey the multiple themes in the novel. The effect of war has rendered Bruno’s mother to discard her health and take more medicinal sherries. Also it makes Bruno’s mother to have more afternoon naps and to be quieter during the day, â€Å"Mother kept very quiet during the day and was having an awful lot more of her afternoon naps, some of them not even in the afternoon but before lunch, and Bruno was worried for her health because he’d never known anyone need quite so many medicinal sherries.† Gretel had been effected by the war and decided not to play with dolls. She instead had put up maps of Europe where she put little pins into them and moved them every day after consulting the newspaper, â€Å" Gretel had decided that she didn’t like dolls anymor e and had put them all into four large bags and thrown them away. In their place she had hung up maps of Europe that father had given her, and every day she put little pins into them and moved the pins around constantly after consulting the daily newspaper.† In conclusion, the themes of the novel (the effect of war on children and families, the innocence of children and the cruelty and unfairness of discrimination) are conveyed through narrative techniques (character, plot and setting). The effect of war on children and families is  conveyed through the plot, while the innocence of children is conveyed through the characters of the novel. Finally, the cruelty and unfairness of discrimination is conveyed through the various settings of the novel.

Abortion: What Is the Reaction of the Society Essay

In today’s society moral standards of society, are becoming more & more justified. Abortions are becoming a controversial issue in the American society. It should be supported because of woman rights, rape & incest and health in women that could be a life and death situation that they may not be able to carry their unborn babies to full term. First, not to mention 1920 changed everything giving woman the right to vote and make their own choices and decisions. Woman now have rights to be able to get pregnant & not have to carry their babies to full term. Women also, are able to make choices about their bodies & reproductive lives without having a law placed on it. (Roe v. Wade 1). Secondly, woman who has been raped should have a choice. The woman is going through enough stress and trauma. So, carrying a baby for nine months is going to put a lot of stress on the mother. It will break her down physically, mentally and emotional. She just went through terrible act of injustices. The woman would be reminded of the committed violence against her that she won’t be in a good state of mind to take care of the child properly. So, that case abortion will be the best option. See more: Homelessness as a social problem Essay In addition, my girlfriend was a victim of rap and she has a daughter who doesn’t live with her, but her grandmother decided to take her in. My girlfriend isn’t able to take care of her daughter as she would like too. The father isn’t in the child’s life since she’s been born. Also, my girlfriend is having a hard time finding a way to tell her daughter who’s her father and why he isn’t in her life. This is a case abortion would be acceptable. Third, some women aren’t always that successful carrying their baby to full term. The health of the woman can cause her to have to terminate her pregnancy. It is very rare when abortion is required to save the mother’s life. When two lives are threatened and only one can be saved, doctors must always save that life. There are many more ways a woman that has health problems that would need to terminate her pregnancy. For example, a woman with HIV, a woman who’s on drugs really heavy, an STD that caused the amino fluid to leak out etc. To conclude, abortion is a controversial manner it has its pro’s and con’s on how a person should go about trying to have an abortion. It’s a widespread topic that can be justified by three main areas, rape, the health of the woman who’s not able to keep their child full term, also women having rights and choices about their own body. Many people today have their own personal beliefs on how abortion should be used in today’s society.

BFS 3440-07B BUILDING CONSTRUCTION FOR FIRE PROTECTION (BFS3440-07B) Essay - 1

BFS 3440-07B BUILDING CONSTRUCTION FOR FIRE PROTECTION (BFS3440-07B) - Essay Example According to Brannigan (1992), what seemed to be the deciding factor that would prove that mill construction is superior is that the slow-burning characteristic of heavy timber is of no value once the fire department must fall back to defensive tactics against the fire, and thus heavy timber becomes long burning. What mill construction techniques provide is a precautionary system to address the fire before it even fans across the building. In contrast to heavy timber which assumes that the thickness and composition of its construction material may well be a hindrance for the progression of fire, mill construction prevents fire before it even begins by placing fire walls that would constrict its spread, not to mention modern automatic sprinklers that extinguish fire almost instantaneously upon detection. Lastly, mill construction provisions recognize that wood assemblies in general are susceptible to combustion and collapse because of the very nature of the material used and thus reinforces it with other safety

Sexual studies biology assignment 2 (another persos assignment) Essay

Sexual studies biology assignment 2 (another persos assignment) - Essay Example This was done through a systematic analysis of various articles concerned with the incidence, pathophysiology, and treatment of antidepressant-associated sexual dysfunction (Higgins 141). Management of sexual dysfunction through medical assessments has been deemed to be one of the most important steps in addressing the problem. This may include the following: eliminate other potential factors for sexual dysfunction (e.g. alcohol, age, substance abuse); exclude the effects of using medications other than antidepressants (e.g. diabetes management medications, cardiovascular system medications, nervous system disorder treatments); and exclusion of the residual effects of depression or the use of anti-depression drugs (Higgins 146). Once all factors have been ruled out and the effects of the antidepressants still persist as the main cause of sexual dysfunction, possible options for patients can include gradual reduction of antidepressant dosage, replacement or switching of antidepressant s from SSRI to non-SSRI, adjunct drug treatment or the use of drugs to counteract side-effects, not using antidepressant drugs a day before engaging in sexual activity, or undergoing cognitive behavioral therapies (CBT) using a combination of biological and psychosocial approaches in dealing with and understanding the mechanics of sexual dysfunction (148). ... Sexual dysfunction is a very sensitive topic, and as such must be tackled as holistically and as open-mindedly as possible, both by the patients as well as the professionals that they work with. It is very important that patients are fully-informed about the possible causes of sexual dysfunction and how these issues can be addressed, especially when the patients are taking antidepressants or using other kinds of drugs. This is because there is a high possibility that they feel less empowered as a result of accepting that they have lower sexual drive as well as their battles against depression, and they may not be fully aware of the possible connection for this, let alone it being common among users of antidepressants. This article is able to provide important details on how to handle sexual dysfunction while taking antidepressants, as it has been mentioned that individuals may respond differently to the treatments enumerated. Also, it also serves as a reminder that not all mental ill nesses depend on pharmacological therapies alone as there are some other ways to cope with this problem, and that by reducing the dependence on drugs that could possibly inhibit sexual responses, patients have greater chances of improving their sex lives simply through adjustments of medications or behavior. Mental health specialists and clinicians can benefit from this article by providing their patients with alternative solutions in addressing either or both issues of depression or of sexual dysfunction as a result of the use of antidepressants, and in effect can give a chance for patients to have access to a better sexual health as a result of a few changes in their anti-depression

Recovery of economic loss in negligence Essay Example | Topics and Well Written Essays - 1250 words - 1

Recovery of economic loss in negligence - Essay Example The commercial contracts include provisions either to exclude or limit recovery of damages generally for loss of business, profits or revenue which are contingent upon the breach of contract. However, it was held that ‘consequential’ is not different, but synonymous to ‘indirect’ by the English courts. In Croudace Construction Ltd. v. Cawoods Concrete Products Ltd - [1978] 2 Lloyd’s Rep. 55 (C.A.), Parker J. of the English Court of Appeal considered the usage of the word â€Å"consequential† and determined that it was no different than the word â€Å"indirect†. It was held â€Å"indirect or consequential† do not exclude liability for damages which are the direct and natural result of the breaches complained of. . . . I do not think â€Å"intermediate† adds anything to the word â€Å"direct† and I do not think â€Å"consequential† adds anything to the word â€Å"indirect†. Therefore the position is that the loss of business, revenue or profit could be excluded under special circumstances known to the parties on proof of special circumstances and for damages contributed to by some supervening cause. In the case of Saint Line Ltd. v. Richardsons Westgarth & Co. [1940] 2 K.B. 99 (K.B.), Saint Line purchased a set of ship engines from Richardsons. The engines were unsatisfactory and Saint Line claimed against Richardsons for (1) loss of profit; (2) wages; and (3) superintendent’s fees. The contract between the parties contained an exclusion clause as to â€Å"indirect† and â€Å"consequential damages†. The Court found that the claims were not precluded by the clause because the claims arose â€Å"directly and naturally from the breach†. (Sidnel, 2010, p. 113-114) In the classic case of Perre v Apand Pty Ltd [1999] HCA 36, potato produced with â€Å"non-certified† seeds was infected and the grower was awarded damages for breach of implied conditions of the contract under the sale of goods legislation. Due to quarantine laws, the neighbours of the grower were not able to export their potatoes, because they were grown within 20 km of the known outbreak. The neighbours were successful in obtaining damages in High Court for the financial loss, though they could not sue for damages for negligence in respect of physical loss because there was no damage to this effect on the basis that physical harm is not a precondition to liability in negligence for economic loss. In the present case, there is physical harm as well as economic loss consequent upon the damages. (The University of Queensland) Pure vs. consequential economic loss As against the consequential economic loss discussed above, in the case of pure economic loss, the loss strikes the victim’s wallet and nothing else. According to Bussani & Palmer (2003, p. 4), there has never been a universally accepted definition of ‘pure economic loss’ and a number of lega l systems neither recognize the legal category nor distinguish it as an autonomous form of damage. The same act of negligence might cause physical damage to one and pure economic loss to another, and in the later case becomes non recoverable unless it is intentional. Prima facie, the cause and effect relationship may appear to be simple. But, the causation in one's breach of duty relating to the harm to a third person is very complicated. The position is aggravated further by the facts which vary from case to

TV shows Essay Example | Topics and Well Written Essays - 500 words

TV shows - Essay Example Though the movies have their aspects that set them apart from each other, making them two distinct tales, they share many similarities. They cover similar disasters, which involves a large object heading for Earth, how they decide to destroy the objects before they hit Earth, and men die for the sake of the people still living on Earth. In Deep Impact, a teenage stargazer, with the help of a professional astronomer, discovers that a seven-mile-wide comet is headed straight for Earth. In Armageddon, the National Aeronautics and Space Administration learns that an asteroid the size of Texas, which is what remains of a meteor shower, is on a direct path for the planet. Both of these objects are large enough to completely destroy all life on Earth. Events such as these are referred to in these movies, as well as in real life, as ELEs, or Extinction Level Events. If plans are not formed and implemented in a timely manner to prevent the comet and asteroid from striking Earth, humanity will cease to exist as we know it. Both movies take a similar approach to solving their dilemma. In Deep Impact, it is determined that the only way to destroy the comet is for astronauts and scientists to plant many nuclear bombs beneath its surface and have them detonated. Armageddon refers to a similar method and decides that scientists and a drill operator should drill a single nuclear device towards the asteroid’s core. The goals are to completely destroy the comet and split the asteroid into separate pieces, which will bring about less destruction and even offer the possibility that the remaining pieces will completely miss the Earth or else burn up in the atmosphere. In both cases, the teams and their methods are only partially successful. Instead of being entirely destroyed, the comet is split into two pieces, with each piece still heading for Earth and just as dangerous when they were a whole. In Armageddon, the asteroid does break into two

Education in Seattle University Essay Example | Topics and Well Written Essays - 500 words

Education in Seattle University - Essay Example The combination of the world class features and effective support of the university will help learning in the university be a great experience. The school is located in the beautiful city which is valuable in different ways. It is a great place to look for a part-time job while still learning considering its idyllic location in the heart of the city. I want to develop my career in finance at Seattle University because of the splendid educational system and their excellent facilities. Finance discipline reviews how various stakeholders raise funds to be used for various investment opportunities. Finance professionals deal with the effective management of assets to generate wealth for numerous companies. I am passionate about building on my career majoring in finance at Seattle University. Seattle University provides students with a theoretical framework and tools to handle numerous financial and business functions. The combination of the programs is important in preparing the student for financial positions in the corporate world. It is one of my goals to combine a range of experience within my ability to be an intelligent finance student. It was my interest in commerce that led me to Seattle University. It is challenging to learn new things at the university seems to be an overwhelming experienced. Donating personal time to the university as a responsible team member in governing interpersonal relationships and a promotional team member will be important. I am confident I will bring a lot of energy and eagerness in the university. I would apply my skills to help students and staff members at Seattle University to engage better in their financial activities The whole student fraternity and staff will benefit from my presence in the university. I am positive of exceeding the school's expectation due to the academic and interpersonal skills that I have gained.

Mitosis Essay Example | Topics and Well Written Essays - 250 words

Mitosis - Essay Example Animals for instance are known to undergo a form of mitosis called open mitosis. This is where the nuclear envelop disintegrates before the chromosomes separate. Fungi on the other hand are known to undergo a closed mitosis where the chromosomes divide within an unbroken cell nucleus (Golitsin and Krylov, 100-150). The process is divided into several stages and these are as a result of the different sequence of events that take place upon the completion of one activity to pave way for another. There are six stages in mitosis and these include interphase, prophase, prometaphase, metaphase, anaphase and lastly the telophase. During the process the pairs of chromatids shorten and attach to fibers which then pull the sister chromatids to the opposite ends of the cell. Cytokinesis then occurs to create two identical daughter cells (McAinsh, 100-330). Interphase: here the cell prepares for cell division by manufacturing proteins and cytoplasmic organelles. This phase is divided into three stages, first gap (G1), synthesis(S) and second gap (G2). The last second phase is where chromosomes replicate (McAinsh, 100-330).. Prophase: the chromatin shortens into a chromosome. Since at the S phase the genetic material duplicated, the replicated chromosomes have two sister chromatids that are bound together at the center. At this stage the centrosomes (coordinating center for a cell microtubules) are pushed to the opposite sides of the cell (McAinsh, 100-330). Prometaphase: the nuclei envelop disassembles and microtubules come in the nuclei space. Each chromosome then forms two kinetochores at the centromere and each one is attached at each chromatid (Snedden, 1-48). Metaphase: the two centrosomes begin pulling the chromosomes along their attached centromeres towards the end of the cells. The chromosomes become tensed from the longitudinal pull. The centromeres of the chromosomes align along the metaphase

Tarim Documentary-Capital of Islamic Culture 2010 Essay

Tarim Documentary-Capital of Islamic Culture 2010 - Essay Example According to the movie, people come to Tarim from all over the world to learn about Islam (Tag archives). One thing I like about the movie is the light shed on women scholars especially those in Tarim. Most of these ladies are wives or mothers to male Islamic scholars. The ladies are depicted as knowledgeable and interesting people who outdo men. In the movie, women have been depicted as useful ingredients in the preservation of Islamic culture. Important things that I would like to apply to my own life to enhance my cultural knowledge is the creation of time to relax, connect with my creator and remind myself about my culture. Culture remembrance reminds one of her past and helps her to live the present in connection with the past. Nowadays people are busy in organizations working to an extent they forget to create time and connect with the spiritual world for spiritual nourishment and refresh the body for health

Changing the Way America Fuels its Cars Essay Example for Free

Changing the Way America Fuels its Cars Essay When President Bush declared that Americans were addicted to oil, he was right. Americans do not eat, travel or shop without oil. Robert Bryce admits this, but then asks, â€Å"So what? † Almost every other western nation is too, he declares. But Bryce takes the problem too lightly. (Bryce, 2008) There are four answers to Bryce’s question. First, America’s addiction to oil might be contributing to dangerous climate change. According to Romm (2008), it is speeding up global warming. Carbon Dioxide emissions, he says, cause rising temperatures, which may leave the world barren and desolate, wiping out species and drying up human water supplies. America’s oil addiction also threatens its national security. Indeed, according to Stein (2008), if America continues to purchase oil from unfriendly countries, it could fund the development of military technology, thus allowing its enemies to make and buy weapons and training that could later be used against Americans. According to Stein (2008), Relying heavily on foreign oil is also expensive for Americans, who are left paying whatever OPEC thinks they ought to. As gas prices go up, so do the prices of everything else in America – even food. Finally, America’s investment in foreign oil might be immoral, since, according to Romm (2008), most of that oil is purchased from undemocratic countries. These countries engage in many practices which the U. S. does not condone. While the problems caused by America’s oil addiction are clear, finding a solution is difficult. There are several potential substitutes for oil that can be produced domestically. For instance, America has its own oil. Recently, President Bush lifted a ban on off-shore drilling, in order to allow oil companies to obtain oil domestically (Upton, 2008). Another popular alternative is hybridization. Toyota, Honda, Ford, Mercury and Saturn are among the car companies that have already invested in such technology. Using a combination of electricity and gas, the cars produced by these companies can get over thirty miles per gallon. While some oil is still required to fuel these cars, using them reduces the amount of oil consumers will need to buy substantially. Meanwhile, some counties are moving toward fully electric cars, which would eliminate the need for foreign oil completely (Romm, 2008). Another alternative is bio-fuel. Ethanol – fuel made from corn, has been the most commonly used bio-fuel, and can be produced in the Midwest, rather than abroad. Other crops could also be used to produce oil. The Midwest is also a good place to harvest wind energy. Indeed, windmills and turbines can be placed throughout the United States, where they can be used to produce electricity. According to Stein (2008), Wind power has already been used successfully in Europe. It accounts, he says, for a fifth of Denmark’s energy. Meanwhile, many congressmen support the â€Å"coal to liquid† process, through which coal is turned into gasoline and diesel fuel (Roskam, 2008). Another alternative offered by some scholars and officials is increasing the use of nuclear power. While, according to Upton, France produces 80% of its electricity through nuclear power, and even has electricity to export – using American technology, Americans barely use nuclear power at all (Upton, 2008). Many have suggested that, in order for America to break its addiction to oil, the federal government must act, either by offering tax credits to consumers who invest in alternative fuel, or by penalizing gas companies and consumers by increasing gas taxes. Indeed, according to Stein (2008), taxing gas can reduce its popularity. Meanwhile, according to Tucker (2006), state governments have begun to step in themselves, seeing that the federal government is slow to act. These states, says Tucker, have begun to invest in solar, wind, landfill gas, and coal mine methane, biomass, along with hydro and geothermal energy. But which alternatives ought the government –or consumers, for that matter – invest in? Some alternatives are more risky than others, yet some of the alternatives with the greatest perceived risk are the most effective (Tucker, 2006). Representative Boehner recommends off-shore drilling. While he does not believe America has enough oil to fuel cars permanently, he does think such drilling will provide temporary relief to consumers at the gas pump (Boehner, 2008). But what can be done for the long-term? / Roskam advocates the use of coal. After all, he says, â€Å"America is the Saudi Arabia of Coal,† holding perhaps one fifth of the world’s coal supply (Roskam, 2008). According to Roskam, coal is cleaner than it used to be, and can be used to create gasoline and diesel fuel. Coal can also be used to produce electricity (Roskam, 2008). Indeed, Stein submits that the Co2 emissions from coal-powered electricity are much lower than those produced by traditional horsepower (Stein, 2008). According to Romm, creating Hybrid cars is costly, but, he says, if the government aids consumers with tax credits, such cars will become affordable. Furthermore, according to Romm, electric energy is the only alternative fuel source that costs less than gasoline. â€Å"It has a per-mile cost about one fifth that of gasoline, even when made from low-carbon sources,† he says (Romm, 2008, p. 14). He also points to the practicality of a move toward electric energy, stating that Israel and Denmark are already moving toward using fully electric vehicles. Although he does not expect America to jump to fully electric cars so quickly, he says that Americans will make the transition by investing in hybrid cars that can go up to forty miles on just electricity. Because, he says, most Americans only travel thirty miles per-day, the fuel savings would be substantial. â€Å"Cars could pay for themselves in fuel savings,† he says (Roskam, 2008, p. 14). He also nods to Toyota, GM and Volkswagen, who plan to release this sort of hybrid in the next two years. Meanwhile, Representative Upton argues for the use of nuclear power, saying, â€Å"â€Å"Nuclear power is the cleanest, most efficient, and most reliable source of electricity. † (Upton, 2008, p. 1) Not only that, says Upton, but nuclear energy can be recycled. Furthermore, unlike solar and wind power, nuclear energy can be used around-the-clock. France, Upton says, is remarkably energy independent, while Germany, which phased out nuclear power, is completely energy dependent. While the United States is currently independent as far as electricity is concerned, says Upton, we may not be, down the road, if we continue to avoid using nuclear energy. Stein supports Upton’s remarks, saying that NASA scientist Steve Lovelock believes that the only way to escape harmful global warming is to begin using nuclear energy (Stein, 2008). Yet, each alternative has a negative aspect to it as well. According to Romm, America should not engage in off-shore drilling, because it will not meet the needs of the American consumer, nor will it truly reduce energy dependence, because it will leave Americans addicted to oil, which they will obtain from foreign sources, once domestic sources dry up. Drilling in Alaska, says Romm, â€Å"would cut gas prices only 2 cents by 2025. † (Romm, 2008, p. 14) Romm also sees harm in the use of bio-fuels. â€Å"Using crops to make energy is unwise,† (Roskam, 2008, p. 1) he says. It will not, according to Romm, reduce greenhouse gasses substantially Meanwhile, as energy prices go up and the world’s population increases, while at the same time, climate change makes less land usable, people will need to use the land they have for crops and they will need to use the crops they have for food, or they will starve (Roskam, 2008) Stein (2008) also agrees that using food for energy is not a good idea. Furthermore, according to Asrar, Ethanol has a very high production cost (Asrar, 2007). Romm doesn’t think America’s current hybrid efforts go far enough either. Current laws, he says, require only that cars get 35 miles per gallon by 2020. This is less, he points out, than what cars get in either Europe or China. â€Å"We should aim,† he says, â€Å"for all new cars to get more than 100 miles per gallon by 2040. † (Romm, 2008, p. 14) Meanwhile, Upton admits that the current system for disposing of nuclear waste is not adequate. But he says, if the government invests in it, that waste can decrease, from the size of a soda can, per individual, to the size of a half-dollar (Upton, 2008). According to Stein, Greenpeace and the Sierra Club also sees harm in using nuclear energy. They will not even consider using the fuel, because they are afraid that an accident could have catastrophic effects, like those brought about by the accident at Chernobyl (Stein, 2008). Environmentalists also worry about wind power. They are afraid that windmills might cause harm to migratory birds. Although, Stein says, harm to such birds could be avoided by making windmills higher, environmentalists also worry that this makes them an obstruction and that placing such technology around America will disturb animal habitats. They also argue that the amount of land needed to create wind farms will lead to the loss of farmland and recreational space (Stein, 2008). If farmland is lost, Americans could face the same problems they would face if they used bio-fuel. Yet, if land becomes unusable due to global warming, Americans would have plenty of recreational space. According to Roskam (Roskam, 2008), Nancy Pelosi stands in the way of any Coal-to-Liquid programs – not even letting bills providing for investment in such technology come to a vote in the senate. Yet, according to Stein, coal-to-liquid is not an effective alternative, anyway, as it is still polluting and because synthetic fuel cannot compete with the real deal. Yet, using coal to produce electricity is, he says, a good idea (Roskam, 2008)X. While the experts agree that relying on bio-fuel is more harmful than it is helpful and that drilling will not meet the needs of Americans, most of the other options have some merit. Of all the alternatives, nuclear energy is the cleanest. Modern technology has made the use of it very safe. France’s successful use of nuclear energy shows that it can be harnessed and effectively used. Therefore, the government ought to invest more heavily in nuclear power. Meanwhile, because America is so coal-rich, the government ought to invest in finding ways to produce electricity through coal more cleanly. Government incentives for hybrid and electric cars ought to be increased, and the government’s requirements for automakers ought to be made more stringent. Works Cited Asrar, G. R. (2007). Americas Farms: Growing Food, Fiber, Fuel And More. Agricultural Research , 55 (4), 2. Boehner, J. A. (2008, July 15). We Need an `All of the Above Energy Strategy. US Fed News Service, including U. S. State News . Bryce, R. (2008). Gusher of Lies: The Dangerous Delusions of Energy Independence. New York: Perseus Publishing. Romm, J. (2008). End This Addiction Immediately: Record gasoline prices are affecting every aspect of the U. S. Economy, and the nations burgeoning energy problems have become a frontline issue in the presidential election. U. S. News and World Report , 145 (2), 14. Roskam, P. (2008, July 14). Energy Independence A Question of Will. US Fed News Service, Including U. S. State NEws . Stein, S. (2008). Energy Independence is Not Green. Policy Review (148), 3-18. Tucker, P. (2006). Thinking Globally, Acting Locally on Energy Use. The Futurist , 40 (4), 8-9. Upton, F. (2008). Recycling of Spent Nuclear Fuel Offers Great Promise. US Fed News Service, Including US State News .

Teenage Pregnancy Essay Example for Free

Teenage Pregnancy Essay In years past teen pregnancy created problems in several countries. However in the United States among teenagers, teen pregnancy rose, but there was no help from programs like the National Geographic’s channel, and Teen Mom that aired on MTV. Individuals saw a version of what might have been with cameras rolling, however if the cameras are not rolling then life takes on a different meaning. When someone is not paying for your chance at fame out in the world and your problems are exposed on television all you would have to turn to are yourself and your newborn baby. Anonymous. Issues in science and Technology, Jan 1, 2005, Vol .21, No 3 (Spring 2005), P 65-70 Retrieved April 7, 2013, from ProQuest database. This article represented the work of Sarah S. Brown and what she has done with the campaign for preventing teen Pregnancy the article was well done and depicted lots of information about Sarah work. Sarah represents the director of National Campaign for Teenage Pregnancy. The article gives an explanation of why teenagers should refrain from having sex, and it’s the best way of preventing pregnancy between teenagers. This article shows that it was peered reviewed. Malcolm, D Targeting teenage single mothers. The Lancet, Vol. 342, No. 8877 (October 16, 1993), p. 978. Retrieved April 7, 2013, from the ProQuest Database. The article was very interesting, and described that there was 45,000 single teenaged mothers in the United Kingdom in 1993, which is a growing concern for teenagers around the world and not just the United Kingdom. In th e United States the article stated that President Clinton will face challenges pertaining to women’s Health. The article also presented lots of information pertaining to the United States and the United Kingdom. This article was also peered reviewed.

the history and background of teaching homophones

the history and background of teaching homophones Introduction: Grammar teaching in schools is usually approached from a rule learning perspective and this leads to lessons that are boring. In the past, the teaching method that was adopted was mainly teacher-centered and this lead to the â€Å"drill and kill† type lessons, especially when it came to language and grammar. There is a common misconception that all learning should be serious in nature and that if one is having fun while learning, it is actually not learning (Lee, 1995). In fact, â€Å"many experienced textbook and methodology manuals writers have argued that games are not just time-filling activities but have a great educational value† (Uberman, 1998). Most language games make learners use the language instead of thinking about learning the correct forms (Lee, 1986). There are many advantages of using different techniques such as games, pictures, group work etc. in the classroom. These techniques can lower anxiety which makes the acquisition of input more likely and in a relaxed learning atmosphere learners remember things faster and better (Uberman, 1998). They are highly motivating and entertaining, and they can give shy students more opportunity to express their opinions and feelings (Uberman, 1998). Different techniques are an excellent way to break the usual routine of the classroom (Lee, 1995). In this essay different techniques to teaching language structure and/or vocabulary will be explored. To illustrate how these different techniques can be used examples will be given. The language structure which will be focused on in this essay is homophones. Homophones are words which sound the same but are spelt differently and have different meanings (homo = same, phone = sound). Due to this it is a language structure that many learners misuse and misunderstand. Homophones can be taught in a number of fun and exciting ways. This essay will explain how to teach homophones to a grade three class over four 45 minute lessons. Each lesson will act as a follow up of the previous lesson. This will be the introductory lesson to homophones. The purpose of this lesson is to introduce homophones to the learners in a fun way that will keep the learners interested. This lesson involves group work. Group work is good technique as it involves the learners themselves and all learners participate, giving everyone an equal opportunity to aid in their and their peers learning experience. In this lesson the teacher acts as a facilitator which means that learners are not merely given the answers but need to find them for themselves. The teacher will introduce the lesson by handing out a flash card to each learner in the class. These will be handed out upside down so learners cannot see what word they have received. Once all the learners have a card the teacher will ask learners to look at their word. The teacher will then ask learners to find the person in the class that has the same sounding word but that word means something else (i.e. homophone). This activity will be noisy but the teacher must keep it as controlled as possible. Once the learners have found their homophone partner learners must sit on the mat with their partner. The teacher will check that learners are partnered right and if not they must keep looking. A time limit of five minutes should be kept in order to keep control. Once all learners have found their partners and are settled on the mat the teacher will call one pair up at a time. The learners will show their words to the class and say them out load so they can hear they sound the same. T he learners will then be asked to give the meaning of their word so they can see that even though the two words sound the same they have different meanings. This activity can be done with bigger classes by adding pictures to the word pairs. This will mean that four learners will need to find each other. For example: the word son/sun and a picture of a young boy with a parent and the sun in the sky. To conclude this lesson the teacher will explain that in each group/pair the words that they have matched up are called homophones and this will be explained to the learners. This lesson will make use of pictures as a technique. â€Å"Pictures are versatile and useful resources for teaching aspects of grammar that require a structure-meaning match† (Celce-Murcia Hilles, 1988). Pictures add fun and enjoyment and make the understanding more solid as learners can see the actual object being discussed. To introduce the lesson the teacher will recap what a homophone is. The teacher will show a blown up picture to the class. This can be a picture of the beach, for example, where a lot of activity is taking place. Some examples of this could be a picture of a bear on a beach ball and a bare child. The homophones in the picture will not be obvious to the learners which will pique their interest and make them think. The teacher will then ask the learners to draw up a table listing the different homophones they can find. A time limit can be placed in order to create a little competition for the stronger learners. Once learners have completed this, the teacher can go through some of the answers the learners came up with. After the answers have been discussed, a worksheet will be handed to each learner which they will need to complete. See appendix 1. This lesson will make use of stories as a technique. â€Å"Stories are traditional in almost all cultures †¦ [which] provides a realistic context for presenting grammar points and holds and focuses students attention in a way no other techniques can† (Celce-Murcia Hilles, 1988). Learners are inclined to listen to stories more inventively and therefore remember the story and knowledge learnt long after the lesson has ended (Celce-Murcia Hilles, 1988). The teacher begins the lesson by reading the story from appendix two to the learners. The teacher will then handout the worksheet to the learners (appendix 3). The teacher will then read the story with the learners again while the learners follow. The learners will then be given a few minutes to read the story again by themselves. Once the learners have read the story they must follow the instructions on the worksheet. The second part of the worksheet requires learners to continue the story some of the homophones provided. Learners â€Å"are marvelous storytellers† (Celce-Murcia Hilles, 1988) and this creativity should be encouraged. As a homework activity, appendix 4 will be used. This will consolidate what was done in the lesson. Due to the fact that this is the last lesson on homophones for the week it will be more of a relaxed lesson as games as a technique will be used. Games â€Å"enable learners to acquire new experiences †¦ which are not always possible during a typical lesson† (Uberman, 1998). It has been said that games are â€Å"a good way of practising language, for they provide a model of what learners will use the language for in real life in the future† (Uberman, 1998). The game that will be played is called â€Å"Homophone Hop†. This game has been taken from Primary Resources (2010). This is how the game works: In pairs or small groups learners work their way around a board using a dice and counters. When they land on the star squares they have to pick up a homophone card. One of the other children will read out the card which will say, for example, â€Å"Which spelling is required for ‘their in this sentence? ‘The children rushed to get their coats? Move an extra 5 spaces if you got it right†. The child must identify the correct homophone by spelling it aloud to their partner. If they get it correct, they will move 5 spaces. If they do not, they stay where they are. The object of the game is to reach the finish line first. This game is a great way to consolidate all the homophone knowledge that was learnt during the week. It gives learners a chance to have use the knowledge that they have dealt with and can use it in real life terms. Conclusion: As seen from the above activities there are many different ways to teach homophones. This therefore means that other language structures and/or grammar can also be taught using these different techniques. By using these techniques, lessons will not be boring and learners will be more interested in learning new things. Language is very complex and often not an easy concept to get across. If teachers plan ahead and take the time to think of new ways to teach language, they will find there are many reasons to why language teaching does not have to be from a rule learning perspective, but rather from a interesting, and appealing perspective.